The sound of viral activity

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This Man Took Money Meant for Hollywood Blockbuster Ads and Spent It on Disaster Relief

mirrorgirlFilmmaker Casey Neistat has released an approximately six-and-a-half minute YouTube video today explaining that he was hired to make a promotional video for the upcoming Ben Stiller movie The Secret Life of Walter Mittybut ended up using his budget to fly to the Philippines and help the victims of Typhoon Haiyan.

This is one way to do viral marketing.

By Olivia B. Waxman @OBWaxDec. 16, 2013


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